EcoBroker announces new coaching program.

Make 2012 the Best Year Ever! Hi, Reg Gupton here. Just imagine your business improving this dramatically! "Reg's coaching resulted in me transforming my thinking to where I could see real estate as a business. He instructed me in creating systems that are generating dozens of leads each month and as many as four ap­pointments in a week. And, based on my current active contracts, it will be probable that I complete 2.5 mil­lion in sales in August and September-my fifth and sixth full-time months as a Realtor®." - Justin Chipman, Keller Williams Front Range Properties Develop your business with coaching from EcoBroker EcoBroker has just partnered with Reg Gupton on a coaching program for our members who have the drive and desire to bolster your businesses and overcome any and all obstacles in your way of being the successful real estate professionals we know you to be. As a real estate agent himself, with 30 years experience as a nationwide speaker, and 20 years as a coach, Reg, is helping our family of EcoBrokers become stronger forces in the real estate industry. Reg provides training, consulting and personal coaching services to forward-thinking individuals and companies looking for proven ways to increase profit and productivity through application of sophisticated human assessment strategies and practices. "Will this really work?" After documenting, implementing, and systemically following the plans (or systems) that you [Reg Gupton] and I came up with, I am experiencing great success. This month, May 2009, my GCI and Sales volume will be greater than I all last year (2008). I am on track to more than double my business from 2008 to 2009. - Ian R Bennett, Senior Loan Office, Premier Mortgage What this program entails This coaching program will be a 12-month program consisting of two one-hour phone sessions per month with Reg. The sessions can either be taken in a group (2-10 per session) or on an individual basis. Each session will provide you with guidance, feedback, and opportunities to improve your business, increase you income, and make you a better real estate professional. "I don't like being told what to do." Reg is an excellent listener and has the ability to hear the unspoken. He is my biggest cheerleader, and is also a firm taskmaster when I need a push. His perceptive observations and questions help me find answers to my own questions and challenges. The regular phone meetings I have with him help hold me accountable to myself. - Judy Weinstock, ABR, CRS, Keller Williams Chapel Hill Realty An exclusive opportunity This is an exclusive coaching program with limited availability. We are choosing a select group of EcoBrokers to be the first-wave of this exciting new endeavor. This program is created for a small, controlled group of individuals with the qualities needed to make this coaching experience a success. We are looking for professionals who: are open minded are not satisfied with the level of income they have or their position are willing to take action and willing to follow through with said action are willing to make an investment in their business and (most importantly) realize they are in pain and they want it to stop Program candidates fill-out an application, complete an online profile, and interview with Reg, so he can determine if you will be a good fit for this coaching program. "I'm working so hard right now and don't have time for coaching." Throughout our coaching sessions you reminded me that success is about so many things more than just business success. Your plan helped me create a way to balance success professionally and personally. My entire family has benefited from your wisdom and sensitivity. Your systems even allowed me to take eight weeks of vacation in 2004 while continuing to set new highs in my business. - Kris Drake, Wells Fargo Mortgage Special EcoBroker Rates As an EcoBroker you will receive a discount for Reg's services. Instead of $597 per month for Reg's coaching, as an EcoBroker you pay $497 per month. You can either choose to pay on a month-by-month basis or you can pay in advance for a 7% discount for six months or a 12% discount for 12 months. There is a start up fee of $500 and for that you get 2 sessions, a review of your written business plans, and the assessments for the program. The start up fee will be refunded if you don't make it into the initial program offer and you'll receive a free copy of "the workbook" with a link to his site to rent Reg for an hour. This is an investment in your business' future. It's worth every penny. "I can't afford these prices." At first, I was afraid that I couldn't afford his services, but through Reg's coaching, encouragement and insights, I was instantly able to visualize a direction for my business and begin proactively generating new business. In fact, by following the systems and plan that Reg and I laid out, I was able to close on almost $900,000 in sales in our first two months together. - Stu Galvis, Keller Williams Front Range Properties Don't delay, join today This is a program with an investment, of both time and money, but offers a huge pay off. We're only interested in professionals willing to invest and who have the qualities that are important for this program to be a success for them. If you think you qualify, you can get started below. Call 303.674.7770 to schedule an appointment. An EcoBroker staff member will contact you within one business day to provide you with an application and a link to an online profile. From there you'll be in Reg's very capable hands. As our treasured member, we'll also support you along the way, as we too take great pride in your success. Please use this program to your fullest advantage, and we look forward to sharing more with you in the coming months. To your success, Dr. John Beldock CEO EcoBroker International P.S. - Please check out our videos on YouTube introducing the program and Reg as well as some very helpful business tips. See below for the links. P.P.S. - This is an exclusive program for our EcoBrokers. Don't wait, sign up today. You'll receive great building techniques and strategies that will strengthen you and your business. Take advantage of this business changing offer.

How to Make Better Hires and Increase Your Profits

Good morning,

Reg Gupton here.

This information will accelerate your bottom line

Are you the person who makes the hiring decisions for your firm? If so, keep reading. If not, why would you forward this vital information on to your sales manager/owner?

Answer:

Surrounding yourself with more successful loan officers will make you more successful, too. Do yourself and your business a favor: forward this message to your owner/sales manager now!

The most successful organizations in the world already know that hiring the right people creates the most powerful "secret weapon" in their arsenal of competitive strategies.

Hiring the right sales people can be as simple as following a recipe based on recent findings from a groundbreaking study conducted by Bill Bonnstetter of Target Training International, Ltd. in Scottsdale, Arizona: “Two of our most significant assumptions were confirmed by the study. (1) Top performing salespeople are similar and, (2) Attitudes or values are more important than behavior in sales performance.”

True-life Story

The other day, an owner named Forrest, mentioned to me that things were going better for him and his company. However, he dreaded the thought of hiring more loan officers since his success in the past had been dismal.

He said, "High turnover is part and parcel of my industry. It has always been that way and will be that way into the future. I have no organized/proven system for hiring. I am pretty scattered when it comes to hiring."

I mentioned that I helped some major and not so major companies create a process for hiring that proved successful. In one case, turnover was reduced from 54 percent to 12 percent saving the company hundreds of thousands of dollars in out-of-pocket expenses. Not to mention the opportunity cost of loans not closed. These loans would have added many tens of thousands of dollars to the bottom line.

I said, "Follow these steps and you will make better hires, reduce turnover, reduce expenses, reduce manager stress and increase profit.

Prospering your bottom line with eight actions

While we engage 10 additional aspects of this hiring regimen, you may be interested in appreciating these seven points for successful hiring. We can cover the rest at a later date.

I. Find candidates

II. Review Resumes and cover letters

III. Interview the subset who passed the resume screen using a standard set of Interview Questions

IV. Eliminate for job fit

V. Run Behavioral and Motivational assessments on the remaining candidates

VI. Re-interview with the assessments

It is relatively easy to mis-state the truth during an interview. For example: a candidate tells you they are motivated by money (when they are not) and they can follow procedures (when they can’t or won’t).

If you are hiring a commission-only sales person, it would be best if your new hires were motivated by money. The PIAV will let you know if they are and how intensely.

Likewise, the DISC assessment will tell you if they are really hard chargers or would prefer to sit behind a desk and work on files rather than going out and interacting with the public.

These assessments are valid and reliable. They measure what they are supposed to measure and they do it time after time.

VII. Make a written job offer

VIII. Send reject letters as necessary

What you should do next

If a picture is worth a thousand words, then a demonstration could be worth a thousand pictures. We can show you how we can quickly help you improve your company's profitability and efficiency with a risk free demonstration.

Email me or comment on this post with “I want to reduce turnover and increase profits” in the subject line. I will send you the web site and link you need to do the complimentary assessments. Each will take you less than 12 minutes.

We will compile two personalized, computerized reports packed with relevant information regarding your communication style and how to make the most of it. You will also learn what motivates you and how you chose what you are going to do every day.

These computerized reports will give you detailed information regarding your specific communication traits, more efficient ways to work, either by yourself and/or with others. We sell these individual reports for $100.00, but are free for you, without any further obligation.

After you have evaluated your personal reports, we believe you will quickly understand how this information is powerful and immediately useful. We would like to show you how having this information for all your employees can make your organization more efficient, productive and profitable.

We have done it for other businesses. I would like to do it for you. But be warned many companies make us a permanent part of the team. Call me and I will personally show you how to make the most out of these insights and increase the productivity and profitability of your entire team, company, or work group.

We have done it for others. Let us do it for you. Knowledge is power, and profit. Call for an appointment to discuss your situation.

Reg Gupton, MBA
Coach, consultant, trainer

P.S. Follow me at www.twitter.com/reggupton

P.P.S Find me on Facebook

P.P.P.S find me at www.linkedin.com/in/reggupton

Take a look at my Blog everyday for proven success tips. It is located at http://regs-successtips.blogspot.com/

www.growthseminars.com
800.418.0401 toll free
303.544.0340 office
303.544.0358 fax

Using a set of diagnostic and assessment tools, we help organizations make better decisions that increase profit, productivity and reduce turnover.

A most unusual letter from Reg Gupton, you’re trusted and time tested coach/mentor

Of Course You Can Afford Professional Coaching for Your Business

….Just Think of All the Free Time and Sales you’ll be Generating by Reading my Letter

Hi Reg Gupton here,

Before I get started with telling you why I’ve chosen to send you this letter, I’d like to first ask you two questions.

1. How was your business last year compared to your best year ever?
2. How would you spend more free time if you had it?

Have you ever said to yourself…

“I wish I knew how to have a consistent stream of leads with ready willing and able buyers and sellers calling me.”

and…

“I wish I knew how to handle this increased work load without sacrificing my personal life.”

or..

“Would I get any benefit from professional help and advice.”

and…

” Is now the right time?”

Well, if this sounds familiar, then I have great news. As you can imagine, my business, like most other businesses, has been affected by the economy and for the first time in many….many years I’m faced with hours of staring at a blank board in my office instead of being backed up with coaching meetings.

YOU SAVE MONEY – I STAY BUSY

A Deal-Of-A-Lifetime

So, instead of being faced with staring at the blank white board on my office wall, I’d rather keep busy by offering you an opportunity-of-a-lifetime to save on your next Coaching Package… just give me a chance to prove it to you.

All you need to do is simply call for a FREE Planning Session where we can discuss how much business growth you’d like. I’ll give you my expert advice that I’ve learned in 40 years in business and 12 years as successful coach/mentor and then ‘wow’ you with an opportunity to get my advice for a fraction of the usual price. You will receive 9 months of coaching for the price of 6. A $4500 value for $3000. A savings $1500 when you pay in advance.

Payment in full by the 8^th of March

This Is a RARE Opportunity To Get Coaching Tips That:

GENERATE MORE SALES

FREE UP MORE TIME

GET AN EDGE ON COMPETITORS

LEVERAGE YOUR SUCCESSES

LEARN HOW TO PROFIT FROM LINKED IN

MAKE THIS THE BEST YEAR EVER

Or whatever goals you would like to achieve

BELOW NORMAL COACHING PRICES

Here’s what to do next:

Pick up the phone and call my office (303-544-0340 or 800-418-0401). If I’m not there, leave a message. When we talk, we’ll make plans on how to get you started on re-energizing your business.

You are under no obligation to buy anything. Once you see the potential for growth in my “No-More-Staring-at-the-Board” LOW Pricing (as long as there are still open time slots in my schedule), I assure you’ll be thrilled that you gave me a call.

I look forward to hearing from you soon.

To your continued success,

Reg Gupton

Reg Gupton

PS#1: I can only offer the “No-More-Staring-at-the-Board” LOW Pricing as long as there are open times in my schedule or until March 8^th, whichever happens first. So please don’t delay and call my office (303-544-0340 or 800-418-0401).

PS#2: If you know a family member, friend, or co-worker who could use a trusted and time tested Coach/Mentor, then please tell them to call and mention your name and I’ll extend them this same “No-More-Staring-at-the-Board” LOW Pricing.

PS#3: If financing is an issue, payments can be split with the first payment of $1600 due on March 8^th and the second payment due on my birthday April 7^th.

Why Businesses Fail and what to do about it.

Reg Gupton here.

Why businesses fail - and how to make sure yours succeeds

1. A closed mind

I know. You have been thinking about your business/product for years and years. You (might) have talked to friends, looked at the world and decided that you have it all figured out. Your product/service is the best. Period.

Your product solves a major problem. Your graphics are tops (at least your graphics designer tells you so).

You have fallen in love with your idea and you are going to hold on to it until you die or go bankrupt.

You should consider an Advisory Board to broaden your perspective and gain the help and advice of others. These Boards can be free, meet with you monthly.
They can be a Mastermind Group as described in the best selling classic Think and Grow Rich by Napoleon Hill.

2. Sloppy or ineffective marketing

Or no marketing. Restaurants and retailers remodel a space, invest in equipment and inventory, and create a great menu. Then the doors are opened. Maybe a few folks show up for a few days.

I call it stumble in the door marketing. You take good to great care of the customers who make it in your door.

Then what? What do you do to get them coming back? Do you capture their contact information? Build a list to market to. A friend with a restaurant in Metro Denver build his list from 650 to 3,500 in a couple of years and his gross revenue from $650,000 to $1,8000,000 over the same time with a massive growth in profit. Just because he build a list and communicated with it regularly.

3. Ignoring the competition

You have identified a slight weakness in the biggest business in your niche. They have been around for 10 or 20 or 30 years. Whenever anyone mentions the product/service, they are who gets mentioned.

You think that because you have indentified a weakness, you can exploit it and exploit it you might.

However this competitor did not get big and last for decades by being stupid. They are likely doing many things correctly.

Make sure that the niche or weakness you have identified is cared about by the people in your market area.

4. Ignoring customer needs

You must listen to your customers. You must do exit surveys, you must do entrance surveys. Why do people use you and why do they quit?

What hours of operation do they need, what sizes, what colors, what days of the week do you need to be open?

5. Inadequate/incomplete business plan

Most business begin operation without a thorough business plan or one that focuses on the product and/or the numbers without adequate thought about how the product/service will be marketed, to whom and at what price.

There is little thought about the Three Ms of Marketing: Who is the Market, what Media will be used to reach them, to deliver what Message?

6. Poor location

Small business owners often believe that if you open your doors they will come.

If the only way into your store is a left turn without a traffic light on a busy street, you are doomed. If there is no or limited parking, you are doomed. If your business is not a destination experience and you are at the edge of a market area, you are out of business.

7. Poor execution/lack of discipline

Owning, starting, and running a small business requires consistent action and implementation of strategies, plans and tactics. For example, your store has to be open promptly at the time you say you are going to be open.

You have to create and follow systems and processes which will deliver a consistent result for your customers.
8. No viable market for your product

In Boulder, CO, where I live, I see engineers and technology people create products with no thought of who will buy them. They are products looking for a problem to solve.

No one cares. No market research has been done. No one had done any market testing to see if anyone is interested. And what price they will pay.

9. Inadequate accounting system/no management of cash flow

Recently I spoke with a local commercial banker working with small businesses about the proportion of people he speaks with who have “workable” accounting systems in place.

His opinion based on his experience: three out of ten. And those who use them monthly: one out of ten. This is a major indicator of impending failure.

10. Hiring incompetent employees and not training them

Many small businesses have an inadequate or non-existent system for hiring new employees. They are not consistent in the process used to hire their employees. Hiring someone who can fog a mirror is suicidal.

Further, people come to you to you so you can deliver a specific result, whether it is a cup of coffee, a tax return, or a properly repaired pair of shoes. Turning your business (and your success) over to poorly hired and inadequately trained high school students will take you to the poor house or bankruptcy or both.

I hope you will learn from this and not make these typical mistakes.

To your continued success,

Reg Gupton
www.businesssuccessvideos.com

This will help your business.

Reg Gupton here.

If you wish to learn new things and successfully grow your business, then you must subscribe to these free newsletters.

http://www.marketingsherpa.com/newsletters.html

These newsletters are full of ideas which will make you sweat and make you more money with proven ideas in the form of case studies from successful businesses of all types.

Yes, even one like yours.

To your continued success,

Reg Gupton

Are you a fool to use Groupon and LivingSocial

Hi, Reg Gupton here.

I have been giving a lot of thought to Groupon, Living Social as a business development strategy. It seems these sites are helping some businesses and hurting mightily others.

Please take a look at this story, especially the story from the business owner near the bottom of the post.

FURIOUS MERCHANT: 'Groupon And Living Social Are Doomed'

www.businessinsider.com1/3/12

One key question about the future of daily-deal giants Groupon (GRPN) and Living Social is whether the product the companies sell--daily deals--are excellent marketing for their customers... or a gigantic waste of money and ...

Note: Here is a follow on story from another frustrated business owner.

Read and learn to make smarter decisions.

ANGRY MERCHANT: Here's Why I Hate Groupon And LivingSocial ...

www.businessinsider.com1/4/12

But this merchant's reaction provides further evidence that Groupon and LivingSocial have a lot of work to do to make their service work better for their merchant customers. This work, we suspect, will lead to smaller discounts ...

Note: Here is someone who "feels" that daily discounts were successful. There is no description of what they did specifically to bring people back. While 50% are reported as being turned into repeat customers, I am skeptical.

Case Study - Delaware Coffee Shop Sees 50% Return for Daily Deal Customers - Street Fight

http://streetfightmag.com/3h ago

We have not done LivingSocial, but I had a conversation with a colleague of mine today and she told me about Google Offers, which is similar. Social Media for Hyperlocal.

Note: Here is an interview with Living Social on their take on the innovations they are creating. Clearly Living Social is driving traffic but are they driving merchant profits? That remains to be seen.

Studies Reveal Contradictory Info about Daily Deals

"Rice University recently came out with a study that brought up some concerns about the sustainability of daily deals' providers. It indicates that daily deals' providers would have to lower their profit shares in order to succeed and would still fac...

Watch for more on this topic. Your comments and opinions are always invited and respected.

Meet David Ogilvy. You have much to learn from this marketing master

Reg Gupton, here.

One of the masters of marketing. Most of his time was spent with major brands most of which translates to inform your marketing or it should.

Here is information on a recent book about him.

The King of Madison Avenue: David Ogilvy and the Making of ...

www.doceymedia.com12/27/11

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography ...

Note: This is a 54 minute video interview with David Ogilvy about how he got started in advertising and what he learned. This is great!! Get a cup of your favorite beverage, plug in your ear buds and learn.

A conversation about advertising, with David Ogilvy

David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the "pope of advertising". This is the complete interview version. Entrevista realizada por la AAAA al "papa de la ...

Search for the World's Greatet Salesperson - David Ogilvy, Salesman: The Early Years

Note: Here is David Ogilvy on sales. This is great too.

www.youtube.com Our founder, David Ogilvy, started as a cook and then a sales person. Learn lessons he picked up a long the way and the Art of Persuasion. We're looking for the world's greatest sales person. Are you the one? Visit the winner Todd Her...